The food chain leaks. 30 % of produced food will not find its way to the table.
There are several reasons for the food waste. One of them is the missing cold chain in the developed counties. Another one missing is a proper package to protect the food.
There was a competition for artists to visualize a campaign agaist food waste.
There is a Finnish FB-site Hävikistä Herkuksi where food bloggers post recipes and related stuff to rise awareness “How can I prepare a delicious dish out of ingredients that otherwise destined to food waste?” This is how ICA has solved some problems – not only to help parents to do their shopping.